Logos

Logos are a point of identification, they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does and most importantly, how it makes them feel.

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A good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not. A well-designed company logo can communicate everything from the level of professionalism to the standard of quality. As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.